Where Do You Stand?
With the "Where do You Stand?" campaign MCSR is focusing on male bystanders who witness potentially violent situations and teaching them how to step in before situations escalate into actual physical or sexual violence.
The campaign utilizes a variety of media approaches including billboards, posters, postcards and t-shirts, displaying provocative visuals. The campaign is made more comprehensive as a social marketing tool because it includes concrete ideas for standing up and intervening along with messages that illustrate how easy it can be for men to speak up and prevent violence.
Support is available to campuses who wish to launch this campaign in the form of trainings for staff and students as well as train-the trainer sessions that use a peer service learning approach designed to equip young men with bystander skills and tools so that they feel comfortable intervening.
Men Can Stop Rape’s cutting-edge prevention programs are grounded in the social ecological model which recognizes that in order to change individual actions we must address and challenge the social norms that allow violence to thrive.
The initiative can also be used to increase the presence of Men Can Stop Rape student leaders on college campuses by helping to establish more student-led chapters of their Campus Men Of Strength (MOST) Clubs. MOST Club members can facilitate trainings, plan events and partner with other community and campus organizations to educate men about stereotypes that perpetuate violence, different ways to approach potentially dangerous situations and how to overcome men’s reluctance to confront their peers when they see unhealthy interactions they suspect could become dangerous.
Contact MCSR to discuss the process for launching this campaign.