#ReImagineManhood is a campaign designed to promote positive masculinity and change the social norms that foster inequity, abuse of power and violence. Jane Doe Inc. (the Massachusetts Coalition Against Sexual Assault and Domestic Violence) worked with Press Pass TV to create a series of Public Service Announcements to spread the Reimagine manhood message.
30 and 60 second PSAs were used to support Jane Doe Inc.’s annual White Ribbon Day Campaign and were aired on ABC and FOX affiliates in Massachusetts. PSAs are also being distributed through high school athletic programs and other venues across the state to support prevention programming.
PSAs can be found on Jane Doe Inc.’s website.